American multinational personal care and makeup products...

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Listen…when Uoma Beauty founder Sharon Chuter took to Instagram last week to demand in her challenge, #PullUpOrShutUP, for companies to reveal their Black employment numbers, she wasn’t playing.

She was there to shake the table.

“Your favorite brands are making bold PR statements about their support for the Black community. Please ask them how many Black employees they have in their organization (HQ and satellite offices only) and how many Black people they have in leadership roles. For the next 72 hours DO NOT purchase from any brand and demand they release these figures,” she wrote in a post on Instagram.

 

Those 72 hours have been up and beauty brands, such as Kylie Cosmetics, Revlon, Ulta, Glossier, Sephora, Deva Curl and others are slowly beginning to be transparent about what their Black numbers are looking like.

The #PullUpOrShutUP matters, because once again, do not talk about Black Lives Matter on your IG page, giving us this performative allyship, when your office and leadership resembles a Trump rally.

Take a look:

1. L’Oreal

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We appreciate and thank you for the call for transparency across the beauty industry regarding employee demographics. We are committed to contributing in a positive way to this important moment of change.⠀ ⠀ L’Oréal USA is the American subsidiary of the L’Oréal Group; our US Diversity & Inclusion strategy applies to our entire workforce, comprised of more than 12,000 permanent employees across over 35 brands in 14 states. We are one L’Oréal USA family of brands.⠀ ⠀ According to figures self-reported in 2019, the most recent reporting year, 38% of our total workforce (which includes corporate, manufacturing, research, field sales and retail) identifies as people of color; 9% identify as black.⠀ ⠀ Among our corporate (HQ) population, 37% identify as people of color; 7% identify as black.⠀ ⠀ Among our executive leadership team, 24% identify as people of color; 8% identify as black.⠀ ⠀ This difficult moment has re-affirmed our dedication to a path that we have been on for years to ensure that we are a truly inclusive company that represents the diversity of the consumers we serve. ⠀ ⠀ In a post earlier this week, we announced changes to our organization which will support our Diversity & Inclusion strategy. We will continue to advance and adapt this strategy with passion, purpose and urgency. We can, we must and we will do better. Transparency in conversations like this one are an important step.⠀ ⠀ #pullupforchange #pulluporshutup⠀

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“According to figures self-reported in 2019, the most recent reporting year, 38% of our total workforce (which includes corporate, manufacturing, research, field sales and retail) identifies as people of color; 9% identify as black.⠀

Among our corporate (HQ) population, 37% identify as people of color; 7% identify as black.⠀

Among our executive leadership team, 24% identify as people of color; 8% identify as black.”⠀

4. Beis

“As a brand we take pride in being transparent. When some of you requested for us to participate in the #pulluporshutup movement, we immediately went to our team.  Some of us struggled with categorizing ourselves, given our multi-racial, multi-ethnic and multi–religious backgrounds. We strongly believe, that as an organization, our diversity of thought, brought upon by the inclusivity of different backgrounds and perspectives, creates a culture that allows us to both accept and challenge one another.”  

9. Sephora

“Pulled up! Data includes stores – 14% black representation across the USA and 6% in leadership including store and warehouse.”

10. Blk Opal

“Pulled up! 70% black representation across org and 100% of leadership roles. Thank you for the transparency.”

11. Tarte

“6% black representation and 5% in leadership. With clear commitment to do better. Thanks for the transparency.”

12. Glossier

“Pulled up! 9% black participation. No black representation in leadership roles VP and above. Thanks for the transparency.” 

13. Beauty Blender

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@heysharonc @pullupforchange #pulluporshutup

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